1001 Nights – A Hellmann Tale from Saudi Arabia

In All, Focus by Marketing3 Comments

Much more than 1001 nights have passed since we opened the doors for Hellmann Worldwide Logistics in Saudi Arabia, but the tales go on and new adventures are created every day. I vividly remember one of the first days when we were only two employees in the company and I was approached, in Arabic, by a local customs broker who wanted me to endorse a Bill of Lading. Half an hour, and a lot of sign language later, our first client left the office and we were in business!

Lars Nielsen

“Our employees are the key to our success and we are a very diverse team made up of men and women from all corners of the world.”Lars Nielsen, Managing Director Hellmann KSA


After a couple of difficult years of establishing our foothold, we have now grown to become the strong entity we all envisioned from the beginning. Our employees are the key to our success and we are a very diverse team made up of men and women from all corners of the world. I am very proud to see every single member of the Hellmann family contributing to our success as we continuously outgrow all competitors in a difficult market troubled by low oil prices and general economic downturn. Since opening our Headquarters in Jeddah, with two employees we have expanded our footprint and now employ over 125 colleague spread across seven locations. We have established Hellmann with a solid reputation in freight forwarding as well as Contract Logistics and we are recognized as a multi-faceted forwarder and an industry leader in verticals such as Healthcare and FMCG. My sincere thanks to all employees in Saudi Arabia, network offices and the regional support team who are all part of this success story.

By Lars Nielsen, Managing Director of Hellmann Worldwide Logistics Saudi Arabia L.L.C.

Hellmann Saudi Arabia – An Operations Insight

Ajai Prasad and Fahad Ali, Operations Team Saudi Arabia

Hellmann Saudi Arabia is firmly positioned within all aspects of the freight forwarding market with full-service offerings in sea, air, land freight and customs brokerage. Our back office is centralized in Jeddah and it’s from here that we manage all shipments, regardless of product or location, as we have the highest level of expertise. In a market where the concept of customer service is often taken lightly by many forwarders, Hellmann differentiates by providing our customers unique customer service. We always go the extra mile to ensure all needs are met and that our operational staff also develops a lasting relationship with our clients. We are not in control of external providers such as seaport/airport and customs but we are in control of the information flow and it is our duty to proactively deliver the right information.


Hellmann Sites in Saudi Arabia

We are handling over 10000 TEUs and 2000 tons p. a. but every single shipment, big or small, is important to us and we want to ensure all customers and partners are impressed by our service so please do get in touch with us directly – we are looking forward to your next shipment!

By Ajai Prasad, Assistant Manager Imports and Fahad Ali, Assistant Manager Exports at Hellmann Worldwide Logistics Saudi Arabia L.L.C

Going Beyond: Sales in Saudi Arabia

Ahmed Hechemi

“Saudi Arabia is a country where business relationships are forged over longer periods of time, and with the local mentality, we have to earn the customers trust before even being taken into consideration. We may be invited to quote for benchmarking purpose but we will not win any business without a close relationship and the trust of our customers.” Ahmed Hechemi, National Sales Manager Saudi Arabia

When we established Hellmann in Saudi Arabia, it was with almost no sales intelligence and the best leads we had on hand were from a few network import shipments on CIF basis. We started from zero and one of our first priorities was to build our database. The first few years were challenging but being a German company gave us a leap of faith in terms of reliability and high quality. Above, we greatly profited from Hellmann’s network and history in the beginning. Over the years, we have then grown both our sales force and client base so we are now a well-known brand in the Kingdom which means we do no longer have to spend much time on groundwork and cold calls, instead we can focus on targeting the right type of customer with the right solution.

Saudi Arabia is a country where business relationships are forged over longer periods of time, and with the local mentality, we have to earn the customers’ trust before even being taken into consideration. We may be invited to quote for benchmarking purpose but we will not win any business without a close relationship and the trust of our customers. In sales, we are nothing without the support of our colleagues. Time and time again, we compete with the biggest in our industry and have proven we can win whether it’s on the solution or on the pricing. Whether we have to tailor the solution to our customer or tailor the agreement with our network office, we will make it happen and we thank everyone involved and welcome similar cooperation in the future.

By Ahmed Hechemi, National Sales Manager at Hellmann Worldwide Logistics Saudi Arabia L.L.C

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